I notice in the OP that you focus only on Hitman. I used to have Hitman on PS3 but why do you limit yourself to only this one game? Will you not increase your exposure if you add many more games or make it game agnostic? Gaming is a big thing and a huge market if you exploit it smartly.
This may be the first step, it could be a lot of games added in its online store, because this is a big market.