You are both right, but I actually prefer the current strategy to get more merchants on board. I'd add that to make it even more efficient Tony could also offer some commission in bytes to people who get the new merchants is. The commission could be given only after it is 100% sure that the merchant stays in the program. This would help a lot I think, because we would also have the new role of "merchant hunter" who would proactively look for new merchants for his personal interest.