Well, it's not like anyone really has to get invested in something like that. Forks exist but the worst part is that there are people who actually believe that one fork or another is going to legitimately make them some money. If everyone ignored the shitty forks that exist (and often are nothing more than a copied blockchain with maybe some minor additions), we would have a lot cleaner crypto economy and less variants of the same BS constantly.
The only people making money on these forks are those that initiate them. I'd like to see some numbers and info on who creates what forks and what ICOs.