If you are issuing an ERC20 token over the Ethereum blockchain, you can get a ".eth" domain to use as a wallet instead of the 42-digit hex address

You can find these names at:
- ENSListing(.)com
- NameBazaar(.)io
It can be used as a wallet and to further legitimize your project. Plus, it stops it from being able to easily be duplicated because it's human-readable - in addition to you beautiful ".io" subdomain, of course!. Goodluck!
That's very interesting. Many thanks!