It needs to explain what the company will do, why it is needed, timelines/roadmap, explain the tech briefly, hopefully explain how they’re different from competitors.

I haven’t read that many whitepapers but Monetha was the worst. It practically repeated 10000 times that they were getting involved in a billion $ industry and were going to crush it. Um ok. How? When?

It also really turns me off a projct when there are typos and spelling mistakes in the wp. If you can’t be bothered to get someone to proof read this professionally, you don’t deserve my money.