After the Bitconnect who introduces the lending option of business, there came the Ethconnect and another with "connect' on their name with the same pattern of engaging business with them thru lending, my question is why i should go with this "connect", what are your advantages over the other "connect" coins?
I think the answer is simple: name recognition. They just tie it with Bitconnect as people can easily remember and relate to. Another is people may think that if they buy this coin, someday it will reach the same price as BCC so this is worth buying for. It is for the same reason that the name has created this hype.