You're suffering from a rare form of premature FUDulation. It is not the 20th yet. It is worded to suggest it should be before but it could well be on that date.

If at 12am tomorrow the coin is still not listed, then you may have a valid point. It would not be the fault of the project or developers though.

Only the exchange can control when something is listed or not. Reputation isn't at stake here, maybe from your perspective. I very much doubt they will be worried about that though.

Let's hope Hitbtc do the intelligent thing, and list this highly promising currency for trading.