1 million is a great accomplishment. This should be enough to get the project started, but I don't actually know what their soft cap is?
I asked this before and it seems like they don't have a soft cap but will work with every amount of money they can raise.
They are already working on their product, i dont think they still have a soft cap
Since all funds from ICO are going to be used for marketing I don't think a soft cap serves a purpose here. Just more money = more marketing