The main goal of our campaign is to increase loyalty and gain the trust of users. To achieve this goal, we will launch native advertising on thematic Internet resources of different languages with MAUs over 120 thousand and involve celebrities in our project. This advertising approach will be used throughout the entire marketing campaign. After the launch of the DAO PlayMarket 2.0 platform, banner advertising in the Google Advertising Network, teaser advertising and advertising in social networks (Facebook, Instagram and Twitter) will be posted to increase the audience coverage. In the future, users will be attracted through CPL and CPS models, which imply the development of a referral reward program. After receiving information about our audience, we will analyze it and launch a remarketing campaign.