Hate to say it but, the purple is "strange" not used much in publishing. As a web designer, I would prefer some shade of Blue, it's a calming, inviting color. And the graphic balloon and moving stuff just distracts from the professional feel you are trying to convey, a bit amateurish. Please don't take this the wrong way but, the old website wasn't so bad. A little updating and it would have been really nice. Nice work otherwise.
I agree it's quite unique and not used much but... i have to say I love the new site! Compared to the old one it's a massive improvement! And those moving things add a nice touch and give it a kind of live feel right? a bit better that just staring at the usual stock images that are most other crypto sites for sure!

Congratulations to the bitbay team and good luck with the web wallet launch too! (is it still next week?)