They're trying to raise 100,000 Eth, that's a lot of money for a small startup. I also read 65% will be used for developing the system. I don't know much about building software, is this a normal amount?
They've over 10 people in the team so it's not small company. And they're going to hire more people to release the product soon. There are really good numbers.
It's still more 3.6 million USD per team member and they also keep a percentage of all tokens in reserve. If they get so much from the token sale alone why would they continue working on the system?