But they are entering a whole new ballgame: shipping complete retail products.
Designing the core is one thing, turning it into a product and managing the whole pipeline is quite another. These are two completely different businesses.
They have a company making them, they have a company assembling them, what makes you think they don't have a company shipping them too?Designing the core is one thing, turning it into a product and managing the whole pipeline is quite another. These are two completely different businesses.
What's more, they will be shipping prototypes. They don't even have a chip test strategy in place yet! It will be several months after first silicon that they will be in a position to ship production quality goods. But in this respect they are in exactly the same boat as Avalon and BFL. Welcome to the bleeding edge of electronics design
