They're trying to raise 100,000 Eth, that's a lot of money for a small startup. I also read 65% will be used for developing the system. I don't know much about building software, is this a normal amount?
They've over 10 people in the team so it's not small company. And they're going to hire more people to release the product soon. There are really good numbers.
Do you know if maybe they'll lower it if ETH price shoots up to $450 / $500 ? However, we saw higher hard caps on past ICOs so I'm not bothered by that