Your statement is entirely contradictory: "They don't normally hold" and "They will sell more now". You can't have it both ways. I suggest you re-examine your logic/biases to ensure your thought process is at least internally consistent.

Selling cheap is a race to the bottom that puts you out of business. If businesses are not making a profit selling cheap... they will sell at a higher price, or hold until the price rises.

TBH, this is just another proof point that we are oversold.