Dash has been successful in only one sense: Understanding that what the masses actually want is horseshit wrapped in a logo. The argument could just as easily be applied to many manifestations of mainstream culture: McDonalds, iPhone, Coke, Budweiser, Hollywood remakes, Disney, etc.

People generally love shit.

If there is wisdom to be extrapolated it is that Monero needs to be aesthetically as advanced as any other piece of crap out there, and the gift of privacy/fungibility can be injected to an otherwise ignorance audience regardless. Brand and image requires as much attention from the Monero intelligentsia as cryptography, and much like the establishment of the Monero logo (99 designs) it will most likely require pushing to visual design experts.

I say this, because I've been spending the last week or so redesigning the Monero subreddit which I intend to push to the community in the next couple of weeks. To be frank, the current subreddit looks kinda shitty, and it has sparked inspiration in me at least to review Monero's collective capacity to compete with mainstream brands. (It's do-able with the right mindset.)