What they had was a strong guy in charge who could make absolutely sure the development of the company's idea followed the vision. They are highly successful becasue of it.
Bitcoin does not have it.
There is a large group of different people all with different ideas on how to carry out the vision, and no-one to ensure a consistent focus. Running a large-scale operation does not work using consensus. Instead it always leads to disagreement and a failure of the project. So it will be with Bitcoin where the recent civil wars with alt coins is only the beginning.
That is the main idea behind Bitcoin. Decentralization. Are we failing now? There is no "civil wars with altcoins", what wars are we fighting with altcoins? Which altcoins? BCH? That's just some people who wanted to take control over Bitcoin.
Maybe the title should be rephrased to: Amazon has it. Tesla has it. Apple had it. Bitcoin didn't, yet it succeed. The first decentralized system to success Bitcoin.
Bitcoin does not need a leader, does not need a face. It is the idea behind it. If you need a face on a currency, you can invest in fiat.
No leader = a ship with no rudder. Eventually it will shipwreck.
Look where we are now. Sure there would be people with different ideas, making branch out of it (i.e. forks), but that's the point. The one with the best ideas and implementation will eventually or keep winning.