What they had was a strong guy in charge who could make absolutely sure the development of the company's idea followed the vision. They are highly successful becasue of it.
Bitcoin does not have it.
There is a large group of different people all with different ideas on how to carry out the vision, and no-one to ensure a consistent focus. Running a large-scale operation does not work using consensus. Instead it always leads to disagreement and a failure of the project. So it will be with Bitcoin where the recent civil wars with alt coins is only the beginning.
Amazon has it. Tesla has it. Apple had it.
They have a product that they sell in exchange of people's money. Bitcoin don't have any product to sell you can even mine it like gold, you get get it from somewhere. Gold had a value without a strong guy to manage it, gold has a value because of it's purpose and use. Same as Bitcoin with a primary goal to be a currency, it will continuously increase it's price once more and more people sees it's value and purpose so we don't need a specific strong guy for it to have a value.