Can someone list a few projects that can answer these 2 questions reasonably? looking to invest some extra capital...

1.How is this project different from existing business models i.e. if they exist (excluding monetary aspects), is there any x-factor like network effect or incentivizing dynamics?
i'm looking for projects that are looking to solve problems that have a clear rival in traditiaonal business / startup scene.
2.How does ico fit into the project lifecycle? what is the primary use case of ico in the whole project?