- Their suppliers and employees want to be paid in FIAT. Since all of their suppliers want to be paid in FIAT.
- The market cap of Bitcoin is now high enough that one high-end product line won't move the price much.
- If successful, they will run into Bicoin scaling issues.
What he said.
Somewhere down the line, fiat is required.
Unless the business can convince their direct supplier to accept BTC, it will be darn near impossible to produce a product funded solely with BTC.
That's where Ripple comes in. If you can convert your bitcoins on-the-fly to pay others who don't accept it -then it works.