With so many daily ICOs launching, some people might be confused as to where they should invest.
What would make you invest in today's running ICOs?
Is it the Whitepaper?
Is it the Website design?
Is it the Project Team?
Is it the Product?
The website and whitepaper need to be 100% error-free. No misspellings, no weird grammar and every link has to work.
The team members need to have active, established social media profiles. Verifiable information is key. If I see an ICO website that just lists first names then I just bail right then and there. The only concession I would give would be to long time people that have been in Crypto that go by their Crypto name, like JL777.
The project has to aspire to something. If it's just a coin then it's not worth it.