I'm an advisor to 3 ICO's at the moment. What's expected from an Advisor are the following:

1. Whitepaper review
2. Token sale structuring
3. Token economics
4. Pre-sale investor introductions
5. Engaging with community for ICO
6. Introductions to other Advisors, Exchanges, Investors, Lawyers, tax-advisors etc
7. Regulatory compliance
8. Legal compliance
9. Smart-contract code review
10. Marketing, PR & Branding tips