You simulate mining with the app and you earn coins for running the simulation or playing the game on the app. You can then transfer ETN from the app on one phone to the app on another phone (kids are going to love this app and it gets them interested in crypto currency) I'm not sure of the exact details as I know nothing about mining myself. This has the potential to be huge in my opinion if the app goes viral.
I know a little bit about mining and from what you told me, it's all a big hoax.
Mining involves millions of mathematical calculations for decoding resolution in order to authenticate a given transaction. Mining is not a joke and can not simulate, also because it is necessary to respect the currency conversion level ... that is, it is not simply a number played.
You see, I sincerely believe that's not what you said because it would be too naive to believe in such a madness, but one thing really worried me: As a person, I say the CEO, was not able to secure the tokens of ICO, come talk about innovating in mining? Think about...