You guys do realize that he was attempting to sell it to blockchain.info? They denied it.

Also, he DID sell btc-c.com, as proven by this screenshot:

Bad move on blockchain.info's part. If it turns into a phishing site, they're going to lose hundreds of wallets to successful phishing attempts.
Regarding the existing bitc-e site, can't it be reported to all the anti-phishing filters for the various browser platforms? That would at least help...