Even though I think that Waves can't really compete with other blockchains, as it lacks a lot in customization, I can see a target market for it for anyone who simply wants to create a coin without much of a hassle. If anything that's what Waves is good for, without coding skills or any special knowledge you can pretty much create your own coin and trade it directly to anyone. Is it good in the long term? I think not. Because there will come other platforms who will offer even simpler ways to create tokens and communities, and waves will be left back from the game. As simple as it is to create a custom token, it's still kinda old-fashioned (in my opinion) the entire way the designed the user interface, I was thinking something more like a Facebook platform with profiles etc. would work better.