it's a good investment, even though NEO isn't ETH it still have quite some advantages that can be considered worth while to invest. The Asian market is pretty big. China has the biggest population in the world and about a sixth of the entire population is Chinese, why I tell this is because NEO is essentially targeting the Chinese markets, and as such the growth potential of the platform is very big. A marketing technique and philisophy is "think global and act local". Neo is doing exactly that, they are an international organization that try to regulate their coin locally, which if they manage to do so, they will be able to issue assets without the fear of getting shut down. That would be an incredible boost not only for NEO but for the entire crypto ecosystem.