The pump will come short before the website will launch. After the launch when people will get paid their daily interest this is going to take off heavily!
I wouldn't be too sure about it because usually pumps happen when the whales want it and not when always when some update or code release or website launch happens.
The team behind the project are the whales themselves. Lending, staking and referrals drives the prices of the coin in the long term. Still it's a ponzi. I'll ride with it till it reacher to the point of being unstoppable like bitconnect.