The thing that I love about this project and why I invested in the ICO is that loyalty is a great use case for crypto. When I studied marketing I remember reading about how disjointed the loyalty industry is currently with high costs to merchants and the yearly billions of unclaimed loyalty points. Hopefully launch goes as planned and if the system is setup so that merchant adoption is seamless (sounds as if it will be) and it starts to catch on with customers, adoption could snowball. Small team but after the setbacks I believe Rob has the right stuff to deliver