Hey Ashutosh,
What would you answer to this article on NZ Herald?
Please don't tell "It's not [true] that we're bullshitting", something less childish and more professional please.
Personally, to this project, apart from the article saying it's a scam, I'd ask why would you build a e-commerce website on blockchain anyway? What for? How does blockchain benefit to you. Where is your whitepaper anyway? Link on your website doesn't work at all.

To all investors: do your own research before investing anywhere.
Check project team (LinkedIn, gitHub, etc.), Check project's Facebook, Twitter and whether it's mentioned anywhere at all.