Hi guys,
Are you focused primarily on advertisers or on the final consumer? Why do I ask, because now there are many projects that declare the idea of changing the market for advertising and marketing - excluding advertising agencies as a layer. And the transition to direct interaction with the consumer, thanks to the blockchain.
Hi Crypto_Enthusiast,
Our platform is designed to make it easier for advertisers and publishers/affiliates to connect with one another through a blockchain powered interface that provides a lot more transparency for both parties so that they can more easily tell if their spend/efforts are actually efficient/legitimate. At scale, this interface is also a lot cheaper than going through a traditional affiliate network. We hope that the efficiencies we can introduce will provide a much better experience for the final consumer because it will reduce fraud, spam, and other side effects of traditional opaque networks.
Thanks for the good question.