Over here, a better approach for Bitcoin adoption I believe would be pointing out how you can save time and money by using Bitcoin and highlighting the benefits compared to existing systems such as PayPal.
half agree. using paypal as the comparison i agree with but the UK banking system with is free 'faster payments' bank wire transfer is a hard sell.
and also to add a comparison to paypal requires a popular and robust bitcoin equivelent. more infrustructure, security and promotion needs to be put into the legitimate bitcoin versions of ebay. just to make the point of taking on bitcoin and selling household goods on bitmit and other sites even worthy of mentioning.
what is truly needed is a fast repayment system for merchants to receive 100% of the purchase price by using bitcoins so that they are atleast tempted to take on bitcoins along with plastic.
then with the influx of more merchants, the consumers (everyday joe bloggs) will move across..
theres no point telling 1000 people to buy bitcoins if there is nothing much in the UK to buy with them. merchant adoption should be more important then convincing friends to buy in.
we are already seeing the ramifications of the weight of joe blogs overpowering that of merchants.. the height of £175 bitcoin was due to every day people. now those with bitcoin are starting to see that there is not much that can be bought with it. which is leading to a sub £70 price