Yes, the ethereum price is highly amazing. And that is because of the demand of supply. If the demand of supply is highly increasing, that will also increase the price of ethereum!
I believe also , Ethereum blockchain is being integrated by wide numbers of investors ! I see a great future ahead of this coin ! I just invest on ethereum about 4 months ago and I can say that it's improving !
Investing on this altcoins are good option aside from btc, eth offers also great technology and I think this can be the reason why ETH are soaring high right now. Cryptocurrency is the future specially those big altcoins can rule the world in the future.