The token lock up is a huge aspect of Monaco too. Once the cards begin to ship (in the coming weeks/months) demand will go up, supply goes down, and the price will do the rest.

The Asset Contract is being replaced, but really wasn't a huge deal in the first place. Monaco tokens will be used in a cash back scheme, in which Monaco will be forced to buy the tokens off the exchange; this creates buy side pressure on the price of the token and will have a much greater effect than any asset contract, especially since they don't have to worry about it being deemed a security. They're almost there, hold on!

https://pbs.twimg.com/media/DPZFbA_VoAA4bl9.jpg:large