What they had was a strong guy in charge who could make absolutely sure the development of the company's idea followed the vision. They are highly successful becasue of it.
Bitcoin does not have it.
There is a large group of different people all with different ideas on how to carry out the vision, and no-one to ensure a consistent focus. Running a large-scale operation does not work using consensus. Instead it always leads to disagreement and a failure of the project. So it will be with Bitcoin where the recent civil wars with alt coins is only the beginning.
Bitcoin may not have those people to manage it but it's price is still going high. Aside from bitcoin is not offering anything to its owner bitcoin is a decentralized currency that don't need anyone to mange it. All of the people who owns it are the manager of the coin and we are our own CEOs.