Good move however if you guys can integrate the fiat exchanger within the store then it will be wonderful. This will help people who do not have Crypto to use this market. With built in exchanger not only you would be talking more about Crypto but will also bring in the difference to App World. One can also tieup with the different companies/app developers to start promoting their app availability on the new platform. Proper planning is the key here.
All the best!!