A product is judged by the team behind it, and I must say this project has a good chance to take off based on the expertise of the team behind this, but do you have a ready platform for this or are you going to integrate to an existing one.
Will follow this project and see how it goes.
Hi smyslov,
Many thanks for your feedback and for your question.
The online store is being constructed using an existing platform (Shopify), with a custom integration. We took the decision to follow such an approach after some deliberation. We ultimately decided not to build a bespoke platform for a number of reasons:
1. The resource requirement in developing such an approach would have been considerably greater.
2. There were already a number of existing platforms that could already meet the requirement for the construction of an online store. We opted to proceed with Shopify, but there were other platforms available that could have worked too.
3. Perhaps most importantly, if we'd created a bespoke system, then we'd have been faced with attempting to persuade retailers to use that system too.
That 3rd point is critical. Since most retail partners will already have online stores running on existing e-commerce platforms, we believed that it was important that we should be able to integrate with those stores, rather than seeking to persuade retailers to overhaul their systems. Realistically, such persuasion would have been very difficult. By opting for Shopify, we have the means to offer rapid integration with numerous online stores worldwide.
We believe that represents the best approach and we're pleased to see that the project is
being rated highly by those who are carrying out assessments.