OK, so let's break this down into a bit of a flow:

1. Supply and Demand:
In the current state of the market: a good altcoin that wants it's coins to be spread socially should choose a number of coins based on what? Dogecoin make an absurd amount and the value seems no to increase much. Would it be worth as much as ether if it had chosen a smaller amout of coins? It seems like Dogecoin wanted the coin denomination to be subdivided. Like Dogecoin was making pennies, while bitcoin was making 1000 bills.

How many coins would you create for your altcoin if you wanted it to be the value of $1 after 1 year.

Also, could you develop marketing plans that focus on slowly increasing the value of the coin?

2. Sentiment and market psychology
What do you think the market psychology is at the moment. I think the big investors are wary, however, with all the buzz, this could be a good time to spread the adoption of cryptocurrencies. What's the easiest way to get the average Joe to get coin?

3. Volatility
I could imagine a 3-5 year plan for the marketing and approach to try to smooth volatility. This is typically what companies do to ensure themselves in normal markets. What are some other ways?