Why do you think that advertisers pay? Non-conmercial projects have changed the world: Wikipedia, Bitcoin, Etherium, a number of programming languages and protocols: all of this were given for free, even gifted!

or were created by non-commercial organizations
One way or another everything is paid for, either by time, or by forces, or by money. Investors participate in your project clearly not from altruistic motives.
Yes, you should note also that XCT token essentially is a long-term investment - the price is expected to rise as the platform grows