They proved to be not reliable. They did not mention the KYC process well (especially not during the pre-ico). They changed the rules during the game (I already bought tokens and then they changed the rules). So why would I trust them with my id?! What guarantees do I have that they will treat it with care?! What guarantees do I have it will not be used to steal my identity?! Maybe not be utrust, but who can guarantee it will be safe and will not be stolen from utrust?! Utrust is really putting their reputation on the line here and they better skip this KYC process soon before the harm cannot be undone.