All depends of the quality and confidence of the team, and the project, that is issuing the coin.. if you're a risky trader - you can prove to read white papers on ICO platforms, or even on bitcointalk

now I have buyed some tokens on the pre-ico of the unolabo skillmarket project, and it's because I like the idea ahah, I'am okey even if I lose some bucks.. but i think that XRP and ETH are good alternatives to the next year