It is absurd to be so low, but the rising price of Bitcoin/Ether is partly to blame.  Kick was holding well against the USD at around 3-3.3 cents a kick until the bounty hunter coins were released.

I do believe the real reason for this fall is many people were expecting Kick to be listed on the larger exchanges within a month or two of the ICO.  When that didn't happen they started to dump to go chase the bullruns in the other crypto markets.  Sucks for us holders, but it's a really good opportunity for anybody wanting to buy in now.