I think all of the given choises are matters. And there should be one great idea in ICO which is different from other ICOs, coins or tokens
If we take on consideration all those points I think we areon the rigt track, its better to be choosy than to waste our money and effort for some useless project. better be cautious than regret on the end. As well on choosing bounties.
NAGA ICO, click bait or not?

Hey guys,
Am sharing this incident that just happened to my friend while we were surfing the net for
ICOs.
He came across a company called Naga ICO
https://www.nagaico.com He wanted to register on the website when he got a message saying that you are already a member he never heard of that company before. They gave him an option to reset his Password sending a link to his provided email. Which he did to see where this is leading to
They showed him a user name which seems fabricated but smart enough to include his first name followed by random number, which not my friend usual practice in creating email/user names.
We concluded that they are hutting for passwords that might be associated with crypto wallets, since such website visitors are likely to be involved in crypto currency.