in my opinion, this is what happening right now as the trend of bitcoin price has been sky rocketing. what do you think affects the price increase of bitcoin today?
Mostly speculation. People are buying bitcoins and expecting to make money when they sell at a higher price.
they won't buy bitcoin if they don't know what it is. considering nowadays a lot of big global media reports about how the price of bitcoin reached 10,000 USD makes people curious and start make a quick learning then decide to make a speculation to invest.
the point are indeed the popularity push the demands , it could keep growing for at least in the next few weeks.