Do you know that the world's first internet advertising has appeared relatively not long ago – in 1994? Since then, the volume of internet advertising market has been growing in an exponential manner, and it increased from 37 million USD to 5 billion USD in 2000. In 2016 year the figure rose to 158 billion USD.

Nowadays it is difficult to imagine our life without the Internet. Today every company, manufacturer, supplier or intermediator present their activities in the network, launching on the market new applications and developing advertising campaigns. Their task is to find among the mass of Internet users their specific audience and consumers.

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