There are too many exchanges. Many better than COSS and some worse than COSS. Seeing some exchanges making tons of money and thinking you can do the same by starting an exchange turns out to be not so simple. Especially if you have high fees that are similar to far better exchanges. They should lure traders with lower fees or use the COSS token as binance does wich the binance token. Supporting fiat money could be a big boost but please leave those crooks from tether out.
According to me, by 2018 it will become a big exchange and the volumes will increase, consequently the value of the tokens.