Some thoughts/possible solutions:
1) Min withdrawals - Reduce minimum withdrawal from 20 chips to 10 chips or make players pay fees below 10 chips, like the fiat sites. It's unrealistic to ask for much more imo, as it's highly unlikely a small site will pay processing fees w a small player base. carbon charges 5% on BTC payouts, betcoin charges nothing. 10 chips favors the players as compared to the current situation and shouldn't put them out of business I hope.
2) Freeroll stuff - doesn't really help the site much, draws in players who won't rake much. Sure, they need to offer some refreshing promos every now and then, which they haven't really done since ending the leaderboard, but freerolls on small sites are big net losers. There's just no upside to run a bunch of them. Use promos to incentivize high rake players without completely neglecting the micros. Swc has to plenty to improve upon, but as in the rest of the business world, the biggest spenders should have the biggest voice.
3) Rake - yet again, as much as BTC-only has been great for BTC investors and the site, it has had a discouraging effect on ring games above .50 chip/1 chip fixed limit and below 10 chip/20 chip fixed limit. Seals rake structure is a victim of BTC price. 1 chip/2 chip fixed limit = 10/20 usd and the rake cap HU on seals is $4, 3 handed it's $5, 4+ is a laughable $7. On Stars, ring games at 10/20 USD have a cap of $2. This needs constant attention and re-evaluation, much like the (free) minimum withdrawal amount. OFC (which I'm not familiar with) gets plenty of action. Whatever they are doing to pick up that market share of rake needs to be injected into their ring cash games and yes, even the HU cash games. The tourneys (which I'm not too familiar with) seem to offer very reasonable rake. I'm ignorant as to how else tourney offerings could be improved, generally.
They can't change the rake or min payout amount daily based on BTC price, but when players who pay rake are discouraged from playing due to these factors, it is something worth paying attention to. As far as rake goes, I know they've really tried to keep up, but my sense is that there aren't a lot of successful poker minds (maybe none?) employed by seals to really understand the minutiae of this stuff and how important it is to the ecology of the site. While Glitch and support were extremely responsive to request for rake changes within 12 hours of the previous stink wrt high rake, this stuff needs to be monitored in a professional fashion.
Management is pretty secretive. Maybe that's smart, given what happened to a previous owner/spokesperson. Very few people know who owns the site or what their real plans are for the future. We don't know if they're experienced poker business professionals (probably not) or just business people w this site as just one small item of a huge portfolio, or a bunch of stoners in a basement in Montana (probably not). But it does lead one to believe they think this site is a self-driving car, when it really is a 6 spd manual.