I know a lot of people have different reason why the love and embrace bitcoin.
For me the decentralized nature of bitcoin and the thought of being able to send coins to anybody in any part of the word, no third party, no regulation(specific amount), no bullshit is mind blowing.
The thing that impresses me most about bitcoin is it's volatility and having the ability to be used the same as how we use money. Because of it's volatility, we can invest on it. We just have to wait for the right moment when it's price is high or low, then we can now if it's the right time. Also, the fact that people are starting to get crazy over it.