An example for the increasing interest on bitcoin is experienced over India. When the bitcoin was selling around $11000, around the globe India has got an value more than $13000. This is all because of the increasing interest of people to prioritize it an investment source.
I do not think it is only about the demand, it has to do with the fact that their government began a war on cash just a few months ago and people are looking for a way to protect from that, this huge demand happens in every place in which governments are having problems with their economies.