I personally think that are different aspects that makes a coin valuable, simple put, it has to have a utility and must have users, so it has to build a community and I see some good projects fail to become successful because they look to fail in spreading the news about them in the right way and thru the right channels. They have/are a lot of specialists in their team but they poorly advertise or don´t feed information thru the pre and sale period, I even tweeted about.