In the 90'' Apple used to advertising using Einstein picture.
That is one of reason Apple, trying to get in the blockchain (Microsoft is there, IBM is there, many others companies is there already) want to be part of it and this is the reason APPLE brought EMC2 Company and will announce on December 19.
EMC2 still less then 1 dollar, (price of the moment $ 0.71). Buy It now, at least 0.1 BTC.
https://i.imgur.com/JTMARbS.jpg