The haters for this company are pretty vile and poisonous. They never show both sides. Only hate blogs, hate vids and anything that aligns with their confirmation bias. Educate your self. No one makes you invest in anything.
Once the branded mining goes live , which will be transparent and on the blockchain a lot of haters are going to look very foolish. They will just switch to the next product that isn't yet established and that will go on and on. Meanwhile early adopters are growing their bitcoin.